After refreshing their guidelines, I’ve worked on a new version of a slicing guide for Volkswagen.
The purpose of this guide is to provide the all information on different types of banners, picture sizes, type of animations, dynamic elements, markets, etc. so that agencies can provide the right elements for the briefs and so that anyone working for the campaign to be able to do right things.
This was the 6th version of the slicing guides and I rebuild everything from scratch: the previous versions were made by other designers using Illustrator. I’ve redo everything using InDesign with templates, automatic pagination, menus and styles. Also I used Photoshop and Illustrator for some parts of the jobs.
I also had to be ensure that the content I received was consistent with the new guidelines. Where the information of the brief were incomplete or inaccurate, my role was to correct this in order to provide an efficient.
Here are some extracts of the final document, updated in order avoid revealing sensitive data.
