I’ve worked for the Agriaffaires website back in 2009 and I’ve finished working on the website at the end of my contract.
Agriaffaires was at the time the leading website to sell/buy second hand agricultural machinery. There was also a brother website working with the same spirit for construction machines.
The design was getting a bit old and the founders asked each member of the design department (8 peoples including myself) and an external agency to produce a new design for the multi-million monthly viewed website.
I’ve produced few examples and I worked directly with the CEO to produce the final design.
The audience of Agriaffaires is mainly farmers or builders and I had to keep in mind to do something really simple. Lot of new things were trending at the time, but I couldn’t go too crazy, it would have scared the users.
The CEO asked me to focus on few pages: the landing page, the adverts listing and the advert itself. The design of rest of the page would be more easy to design and aren’t as vital as those ones.
This project was really interesting. I’ve worked mainly using Photoshop to do this design and a lot of mock ups were done using Microsoft Word.
It was quite succesfull and the fact the design was used for about 10 years after I left the company is quite satisfying. When I left, there was about 3 millions visitors per month. Still today, the audience of the website is quite high and there is a version of the website in 20 different countries around the world, including China, US or Russia.